When Apple introduced App Store in 2008, developers’ attention moved from web-based to native mobile apps.
A few years later the app market stabilized. Facebook, Amazon, and Google apps dominate in their verticals. Consumers don’t want to install new apps anymore. According to comScore’s mobile app report, most US smartphone owners download zero apps in a typical month, and a “staggering 42% of all app time spent on smartphones occurs on the individual’s single most used app”.
More than half of the time we spend on our phones is talking, texting or in email, according to Experian’s report.